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Almay Shadow Softies (Photos + Swatches)

Almay Shadow Softies, Shadow Softies, Almay, Almay Canada, Almay eye shadow

Last month at Spark Sessions, Canada’s First Fashion and Beauty Blogger Conference, I was introduced to Almay Shadow Softies, and was extremely excited to try some of them out.  They claimed to be a new, whipped shadow with 12 shades ranging from shimmery to matte and a very interesting range of colours.  I was immediately drawn to Creme Brulee (center, above) and tested it out on my hand.  The colour was very sheer, but the shimmer was beautiful and I could see it acting as a fantastic highlighting shadow.  I recently got a few more of these to test out and play with.  Read on to see what I think and to see some swatches!

Almay Shadow Softies in Creme Brulee, Almay, Almay Shadow Softies, Almay Shadow Softies Creme Brulee, Almay Creme Brulee
Almay Shadow Softies in Creme Brulee

First up – the texture.  While these claim to have a whipped texture, I found that they fell more into a soft, airy category a la Maybelline Bouncy Blush.  They are really light and almost “foamy” – my fingers made an indentation into them when I tried them out.  They applied very smoothly, although as you will see I did have to apply a couple of layers for consistent colour.  In terms of colour, most of the lighter shades weren’t as pigmented as I was hoping. It did take a couple of layers to get the colour that I wanted, but the end result was really nice.  These are perfect for a lighter eye and are great for daytime wear!  I will say that the one darker shade that I tried, Midnight Sky, came through much more pigmented and the colour was beautiful.  One layer and I was set!  One thing to note if you want to give these a try – I have been applying these with my fingers rather that with a brush.  I find these are much easier to apply this way and it is also better for colour build up.

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I’ve swatched the shades I have for you (above):

1 – Almay Shadow Softies in Honeydew

2 – Almay Shadow Softies in Lilac

3 – Almay Shadow Softies in Seafoam

4 – Almay Shadow Softies in Creme Brulee

5 – Almay Shadow Softies in Vintage Grape

6 – Almay Shadow Softies in Petal

7 – Almay Shadow Softies in Midnight Sky


Have you tried out any of the Almay Shadow Softies yet?


Disclaimer: This post contains products sent from the company for editorial consideration.  All opinions are purely my own personal judgements.