“Our job is to tell stories. It all starts there,” explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.”
I’m going to be getting an early glimpse of the collection next week before it hits stores, so make sure you come back then to be one of the first to take a look at it! I for one am beyond excited to see what it has in store, and if the video is any indication it’s going to be fun, flirty and full of character. Are you looking forward to this collaboration?